Compare type of direct marketing and nonstore retailing

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Question: Compare the basic types of direct marketing and nonstore retailing. Direct marketing is a distribution channel consisting of direct communication to a consumer or business recipient. It generates orders and sales leads that may result in future orders. Because direct marketing responds to fragmented media markets and audiences, growth of customized products, and shrinking network broadcast audiences, marketers consider it an important part of their planning efforts. While most U.S. retail sales take place in stores, such nonstore retailing activities as direct mail, direct selling, direct-response retailing, telemarketing, Internet retailing, and automatic merchandising are important in marketing many types of goods and services.

Reference no: EM131459650

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