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Characterize england competitive position compared to ashley

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Reference no: EM133189441

Question : England's average realized price for a couch is about 10% higher than those sold by Ashley Furniture Industries ("Ashley"). Cost of goods sold as a percentage of sales is about 75% for England, and about 80% for Ashely. Use value-based strategy concepts to characterize England's competitive position compared to Ashley. Make, or describe two "value sticks" illustrating your answer. Be sure to quantify relative price and cost on an equivalent per unit basis.

Reference no: EM133189441

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