Changing the customer service and service offerings

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Reference no: EM131705262

1. A marketer wants to market a product. The unit variable cost for producing this product is $16. The fixed cost is $400,000. The marketer expects to sell 80,000 units of the product and wants to earn a 30 percent markup on sales. How much should the markup price be for this product?

2. Identify the major characteristics of services compared with goods, and describe how technology is changing the customer service and service offerings.

Reference no: EM131705262

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