Calculate the roi for each of the three distribution channel

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Reference no: EM133138814

Question - Ivanhoe Decor sells home decor items through three distribution channels-retail stores, the Internet, and catalog sales. Each distribution channel is evaluated as an investment center. Selected results from the latest year are as follows:

 

Retail Stores

Internet

Catalog Sales

Sales revenue

$10,957,200

$3,640,000

$5,319,000

Variable expenses

3,970,000

1,365,000

1,890,000

Direct fixed expenses

5,781,908

957,320

3,088,584

Average assets

7,940,000

3,640,000

1,970,000

Required rate of return

12%

12%

12%

Required -

1. Calculate the margin and asset turnover for each of the three distribution channels.

2. Calculate the ROI for each of the three distribution channels.

Reference no: EM133138814

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