Reference no: EM132367211 , Length: word count:2500

Customer Relationship Management Assignment - Short Paper and Presentation

This is a collaborative group-work assignment. You must select a customer relationship management topic in conjunction with your workshop leader.

The topic chosen will form the basis of a professionally written paper and presentation. Students can select topics based on their own understanding and investigations of the different types of CRM systems or applications across different industry settings. Some suggested topics might include the following:

The Short Paper -

You are to prepare a short paper that briefly outlines the relevant and up-to-date issues associated with your chosen CRM topic. The paper should be between 2000-2500 words in length. Papers that are outside the suggested word length will receive a severe penalty mark. The paper must be concise.

It is important that the points you discuss in this paper appropriately referenced. You should consult a broad set of references from a suitable source that include books, journals, magazines, newspaper articles, websites and so forth. The paper should cite at least ten journal articles and Harvard referencing is be used. If your topic has similar content as has been referred to in lectures, it cannot be same as covered in your paper or presentation. As a current issues paper- references should be not older than 5 years.

The paper should be of a professional standard and needs to include documentation features such as appropriate & consistent size font, title page, headers/footers, page numbering and proper labelling of any tables or figures.

The paper should include the following sections:

• Abstract or Executive Summary (not part of the word count)
• Introduction- this section will give a brief overview of the paper's content.
• Brief analysis or literature review of your topic area- this section should address issues associated with strategy, benefits, challenges and technology. The paper must include industry examples to support the four topic areas. These examples should be succinct and selectively referred to in the main paper.
• Conclusion (place the paper's word count at the end of the conclusion)
• References (not part of the total word count).
• Appendix should be a short section containing a short one paragraph summary of the industry examples used in the paper (not part of the total word count). Please indicate the source of the industry examples. Sources of your industry examples can be based on industry solutions providers (eg Sap, IBM etc), consultant reports or white papers (eg Gartner, PwC etc), journal article cases studies and so forth.

The Presentation - The presentation:

• Should be no longer than 15 minutes in length. Overtly short or long presentations will be penalised. Long presentations will also be penalised and not be allowed to proceed beyond15 minutes.
• Should provide a brief overview of the literature that is documented in the short paper. The main presentation will focus on the industry examples or cases that you have chosen as part of the topic (this should match those documented in your paper's appendix).
• Should allocate time equally between group members.
• Is expected to be of a professional standing. Assessment will be appropriately allocated.

Your presentation should be prepared using Microsoft PowerPoint. Other forms of electronic presentation can also be used. However, the inclusion of video or other support material needs to be relevant and short. The inclusion of videos or support material will count toward the overall time limit of the presentation.

Students should hand out summary notes of the presentation to the workshop leader for reference purposes.

Attachment:- Customer Relationship Management Assignment File.rar