Reference no: EM133764317
Case Objective: To demonstrate the effective use of artificial intelligence, specifically ChatGPT, in the entrepreneurial brainstorming process. Students will engage with ChatGPT to generate innovative business ideas, assess market needs, and explore potential solutions.
Instructions:
Identify a Sector: Choose a specific industry or sector where you see potential for innovation or disruption. Briefly describe the chosen sector and explain why it interests you.
Engage with ChatGPT: Using ChatGPT, conduct a brainstorming session to generate at least three innovative business ideas within your chosen sector. Document your conversation with ChatGPT, highlighting how the AI helped you refine or expand your ideas.
Select One Idea: From the ideas generated, select one that you find most viable and innovative. Explain your selection criteria, focusing on aspects such as market need, feasibility, and potential impact.
Further Exploration with ChatGPT: Dive deeper into your selected idea by discussing with ChatGPT the potential business model, target audience, unique selling proposition (USP), and any anticipated challenges.
Reflection: Reflect on your experience using ChatGPT for brainstorming. Discuss the advantages and limitations of utilizing AI in the entrepreneurial ideation process.