Brand image of rolls royce

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Reference no: EM1343285

Brand image of Rolls Royce.

We were looking at the Rolls-Royce brand. We noted that Rolls Royce could be vulnerable as a result of its uniqueness in terms of handmade craftsmanship and also aiming for perfection.

Perhaps there is a negative effect of aiming for PERFECTION rather that just aiming high.

Any thoughts?

Please provide any references

Reference no: EM1343285

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