Brand continue to develop brand equity and loyalty

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Reference no: EM134015329

Question

Using Starbucks answer the following questions.

Product

Assess the current product portfolio strategy (single product, line, multiple lines) and make a recommendation for next year.

Assess the current brand strategy and alignment with positioning. How should the brand continue to develop brand equity and loyalty?

Place

What is the current distribution network strategy and what would you recommend for next year? What competitors have similar strategies and what other possible threats should the company consider?

Reference no: EM134015329

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