Bowing to pressure from consumer? groups

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?Harley-Davidson allows Portland Clothing to stitch the Harley logo on the jackets it makes and sells to retailers. This is a? _________ arrangement.

A. strategic alliance

B. licensing

C. franchising

D. partnership

E. joint venture

2. Bowing to pressure from consumer? groups, McDonald's now offers alternatives to french fries in its? children's happy meals. This action demonstrates? McDonald's _________________.

A. social responsibility

B. social morality

C. social superiority

D. social obligation

E. social responsiveness

Reference no: EM131228702

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