Reference no: EM132228417
Horizontal integration helps in reducing competitive intensity, lowering costs, boosting differentiation, and providing access to new markets and distribution channels for a company. Please explain each of the below questions in a separate section:
1) List one example each of a contractual agreement (non-equity alliance), an equity alliance, and a joint venture that is not listed in your textbook or PPT slides. (Please give examples, not just definitions)
Examples Already listed (cannot use): Disney & Pixar; Vodafone & Mannesmann; Oracle & People Soft; HP & Compaq; Pfizer & Wyeth; Live Nation & TicketMaster; Kraft & Cadbury; Adidas & Reebok.
2) Explain in detail why each of the above agreement or M&A is a contractual agreement, an equity alliance and a joint venture according to you.
3) For each of the three agreement and M&A listed earlier, describe the advantages accruing to both the participating parties by providing clear evidence using relevant references/citations.
Make sure to separate each of the above three (3) sections in your explanation.
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