KPIs to measure how they are advancing to meet their goals

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Reference no: EM132228413

1-KPIs are important in every business. List 4 things a company operating a retail ecommerce website might want to establish as KPIs to measure how they are advancing to meet their goals. These must be KPIs that deal with Digital Marketing, not the traditional regular KPIs that exist in measuring brick and mortar retail success.

2-Throughout the semester we have been reading about how the use of technology is influencing consumer behavior. In chapter 1 of your text, analysts from Jupiter Research clearly identified 7 important ways that technology is influencing consumer behavior. Name 4 of the factors identified by Jupiter Research and explain BRIEFLY. Please Note: These must be specfics from Jupiter Marketing; not generalities about technology and consumer behavior.

Please use bullet format and be brief.

Reference no: EM132228413

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