Reference no: EM132228419
Question: Study 1
Use your Brinckerhoff text to complete the following:
Read Chapter 8, "Asking Your Markets What They Want," pages 141-162.
Use the Capella University Library to complete the following:
Read McConnell''s 2004 article, "Advocacy in Organizations: The Elements of Success," from Generations, volume 28, issue 1, pages 25-30.
Multimedia
Generating empathy for a specific cause can be challenging. Watch this video that discusses "The Antidote to Apathy."
Assignment 1
Strategic Plan
For this assignment, you must draft a strategic plan for your NPO that includes goals, tactics, and metrics. Start your strategic plan with an introduction (3-5 pages) that specifically discusses:
How global and cultural ethos influence or impact the strategic direction of your NPO.
The strategic advocacy efforts your NPO will adopt to effect societal change.
How community culture and a changing demographic could affect the implementation of your strategic plan.
Now present your plan. You must include the following elements:
A complete mission statement.
A vision statement.
A core set of values.
3-5 goals for your NPO.
A minimum of 3 tactics for each goal.
At least 1 metric for each tactic.
Your complete strategic plan should be 5-8 pages in length, excluding title page and reference page, reference at least 3 scholarly resources, and follow APA guidelines.
Portfolio Prompt: You are required to save this assignment to your ePortfolio.
Resources
Strategic Plan Scoring Guide.
ePortfolio.
APA Style and Format.