Reference no: EM131458432

Eliza Roundtree, a single parent, wants to start an interior design business to help support her two young children. She works in the banking industry but has always had a desire to start a business. She enjoys decorating her own home and is often asked, "have you ever considered doing this professionally? You have such a good sense of colors and how they blend together with fabrics, furnishing, and design. Roundtree is unsure whether she should locate in a commercial site or in her home, which is in rural central Texas. She is leaning toward locating at home because she wants more time with her children. However, she is concerned that the home-based location is too far from the closet city, which is where most of her potential customers live. Initially, her services would include planning for mid-market residential interior design projects, which would involve estimating project options and cost and consulting with clients on colors, fabrics, and furnishing. Eventually she would like to specialize in creating luxury interiors for owners of upscale homes. But she has a lot to learn before she will be ready for that.

1. What are some potential problems that Roundtree will face if she locates her new business at home.

2. What do you see as the major benefits for Roundtree of a home-based business?

3. How could Roundtree use technology to help operate a home-based business?

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