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Bailey with gucci under ford

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Reference no: EM131119522

Be thorough in your responses and be sure to submit a minimum of one full page.

1. Repositioning is a challenging strategy. Based on the case study, what are some of these challenges, and how did Burberry manage to deal with them?

2. Compare Burberry's turnaround under Bravo/ Bailey with Gucci's under Ford/de Sole.

See attached file to answer these questions. 

Reference no: EM131119522

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