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You have been hired by the board of directors as a consultant to analyze its current strategic position and relationship with the key market players. Your contract stipulates that you must provide appropriate recommendations that pertain to the marketplace growth, operations, and decisive strategy for added value to Under Armour's product base. Your firm has been empowered to furnish critical information and data to the corporate decision process.
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The following questions need to be addressed as a result of your study:
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