Are the revenue management practices from the plan

Assignment Help Management Theories

Reference no: EM133269270

Question: Assume you are the marketing manager for Home Town, Georgia. It is a medium-size city with a population of 400,000. The primary economic activity around Home Town is agriculture and agritourism. Your responsibilities include promoting economic activities and agritourism around Home Town. A 20% increase in tourist arrivals is anticipated because of a new ad campaign: Come home to Home Town.

To promote local tourism, you are introducing a unique revenue management program. Some of the highlights of the program include:

Free admission to all local nonprofit attractions for children under the age of 5, if accompanied by parents.
A Family Yearly Pass for $100 per year to visit an unlimited number of local attractions year-round with no restrictions on the number of visits.
A Family Yearly Pass receives a 25% discount on fishing and hunting licenses, which are popular in rural Georgia.
A 10% discount at several local restaurants and hotels for Family Yearly Pass holders.

Are the revenue management practices from the plan applicable to other tourism-related industries? Provide one to two specific examples and explain your reasoning.

Reference no: EM133269270

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