Analyze the role and function of commerce in america

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Reference no: EM132565102

LO 1 Analyze the role and function of commerce in America and International business.

LO 2 Assess and appraise the value of personalization and permission marketing in commerce.

Prompt:

Choose a company and assess it in terms of the following features of modern commerce technology:

Global Reach - marketplace is extended beyond traditional boundaries

Universal Standards - there is one set of technology standards

Richness - video, audio, and text messages are possible

Interactivity - interaction with the user

Personalization - personalized messages delivered to user

Which of the features does the company implement well, and which features poorly, in your opinion?

Instructions:

Prepare a memo to the president of the company you have chosen detailing your findings and any suggestions for improvement you may have.
Your final document should be 2-3 pages in length.

You should include a minimum of 3 external resources in a Reference page at the end of your memo.

Attachment:- paper template.rar

Reference no: EM132565102

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