Analyze the data and identify the strengths and weakness

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Reference no: EM131189443

In anticipation of upgrading its web presence, the American Woodcrafters' Association asked those who visited its public site during September, October, and November (207 hits; 112 responses) to complete the online survey linked to the home page.

You've been asked to analyze the data and identify the strengths and weaknesses of the current site. Report your findings in a memo to Joy McDonald, Communication Committee Chair.

Factor	Very Good	Good	Neutral	Poor	Very Poor
Appearance	23	33	44	8	4
Ease of navigation within site	6	55	41	3	2
Information organization	17	24	42	16	8
Information clarity	11	23	31	35	7
How did you first	Media	Print Media	Word-of-	Search	Link from
hear of our site?	Broadcast 2	33	Mouth 19	Engine 34	Another Site 19
How often do you	First Visit	Daily	Weekly	Monthly	Occasionally
visit the site?	13	2	24	31	37
Did you find the specific information you were looking for?	Yes 27	No 21	Just Browsing 56
Would you recommend this site to others?	Yes 31	No 13	Unsure 53

Reference no: EM131189443

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