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In this case assignment, you will analyze an international marketing research case and provide recommendations. You will evaluate potential demand, competition, consumer receptiveness, location, and brand new for a new product in India. Use Case 23-4, Hokey Pokey Is Born in India, on pages 633-634 in your Marketing Research textbook.
For the purposes of this assignment, you will want to incorporate the answers to the five questions at the end of the case into a cohesive essay that is 2-4 pages long.
Scoring criteria:
• Analyze international marketing opportunity and competition.
• Analyze case facts related to the scope of product offering.
• Apply marketing mix measures in research to the global marketplace.
• Analyze branding and determine suitability of brand name.
Considerations an American based organization needs to take into account when working in multiple nations with vastly different employment laws.
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The first two times that he was hired, he filled out application forms and attested to having no criminal record. The third time he was hired, no application was re- quired, but several personal references were contacted. On none of these occasion..
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Each page will evaluate one of your SMART goals.
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If there are families, what would be the children's school arrangements? How will the employees be housed? Do they need an increased housing allowance, or does the organization need to procure its own compound of apartment housing
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