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Analyze effects of counterfeiting on given business

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Reference no: EM133189575

Counterfeiting in Licensing : Locate one current article NO LATER THAN 6 MONTHS OLD (from WWD, the Wall Street Journal, The New York Times, or Crain's or ANY other publication.) about counterfeiting as it affects a fashion company that uses licensing.

Use video - Cloak and Dagger - Design Espionage

Questions :

1. Summarize the article and analyze the effects of counterfeiting on this particular business.

2. How is licensing at this company being affected by this counterfeit merchandise? Make recommendations as to what you would do to help solve this business problem.

Reference no: EM133189575

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