An increasinguse of positive psychology in marketing creatit

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''There is an increasing use of positive psychology in marketing creativity for promotioanl campaigns to influence consumer buying behaviour.''
Discuss with reference to existing knowledge and examples.

Reference no: EM13647829

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An increasinguse of positive psychology in marketing creatit : ''There is an increasing use of positive psychology in marketing creativity for promotioanl campaigns to influence consumer buying behaviour.''
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