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MINICASE: AIRBNB AND THE GHOST OF START - UPS PAST1 As you reflect on what you have read and your knowledge of the impact of new technology on the competitive landscape, why would Amazon and eBay act so differently?
2 What would you say are the key lessons you should draw from the eBay versus Amazon experience?
3 Would you argue that AirBnB, Groupon, and Flipagram.com are indeed applying some of the same lessons?
MINICASE: THE QUEST FOR DIFFERENTIATION AND PROFITS AT EPICTRIP.COM
1 What kind of information do you think need to seek out as you formulate your recommendations for Steve?
2 How do you suggest that Epic Trip think about driving revenue? What are some of the options? How would you rank them relative to each other?
3 What would you suggest Epic Trip do to differentiate itself? How can Steve ensure the long-term viability of Epic Trip?
Question 1 What is the difference between emotion mood and affect?
The marketing director needs to hire a replacement for the marketing coordinator, who is being promoted. The position has changed quite a bit since the last time the job was advertised, and the director is looking to HR to assist in redefining the jo..
Determine the role of a manager within an organization, and ascertain the degree to which effective communication defines such a role.
A modular integrated systems strategy
Do you think Books Unlimited should switch to the perpetual inventory system or stay with the periodic inventory system it has used in the past? Discuss the advantages and disadvantages of each system.
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Describe the strengths and weaknesses in the organisation's innovation management structure.
case study james annette vanessa and andrea are undergraduate students studying business administration. james came up
Who Are Your Hero's
Outline and explain the concept of internal marketing and why it is important in service products. How would you introduce an effective internal marketing programme to an organisation?
Describe and discuss how DOE could be used to improve the situation or solve it. State your position about which DOE situation this is and suport your position. References.
Who within the organization would be the mentee(s) for the institutionalization of the new processes? Make sure you fully support your conclusions.
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