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Golf Technologies Inc. (GTI) relies on high-level scientific testing to design golf clubs that provide larger "sweet spots" resulting in fewer miss-hits and maximum yardage. In the last year, they discovered a technical breakthrough. Their newest designed clubs, for the same level of energy, hit the golf ball one-half club length longer than any existing clubs on the market. Harvey Pennick, CEO, is very excited about this new breakthrough and believes the new clubs will create a new level of excitement and enthusiasm among players. Pennick is well aware that many club manufacturers tout "new, scientific breakthroughs" with each year's new model clubs. He also knows that consumers have become fairly immune to these "breakthrough" claims made each year. He believes he must do something different to convince the potential buyers that the new line of GTI clubs actually does have a larger sweet spot and they actually do hit the ball farther. Armed with objective tests that prove these claims, Pennick and his marketing staff believe they need a highly credible golfer to be used in their promotional materials (television ads, magazine ads, infomercials, and special event promotions). The credibility of the message in GTI's promotions will be critical if golfers are to really believe this breakthrough in club design. Pennick's staff present the two golfers whom they believe are the best known: Tiger Woods and Phil Mickelson. Both golfers are considered among the best golfers in the world and have very high name recognition. However, both these golfers have current exclusive contracts with other club manufacturers. Both contracts have buy-out clauses, so if GTI is to hire either one of them, it will be very expensive both to buy out the existing contract and to offer enough money to attract either of these world-class golfers. GTI will need only one of these golfers to be their new spokesperson.
Imagine that you are the Human Resource Manager for a medium sized enterprise that is seeking to implement employee benefits beyond the 401k plan. Match, profit sharing 401a plan, and health insurance are already in place as standard corporate..
supply chain you cant improve what you cannot measure. the stole that expression shamelessly from the toyota production
Collaborative design platform andcafepress
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Question 2 How would you formulate health policy on obesity? Use current research to support your policy recmmendations.
What is the current state of the Quiznos brand?
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The sharing of information between customers and suppliers in a supply chain will increase both variability and uncertainty, forcing companies in the supply chain to increase their inventories and lengthen delivery lead times
HR Competencies In this assignment, explain whether you agree with the list of five major competencies given on page . In addition, include whether you agree with the weighting assigned each competency in terms of its impact on business perform..
How is your employee population structured?
question 1what are the theoretical and practical implications of understanding the dynamics of value co-creation
A man of weight w=160lb holds one end of a rope that passes over a pulley vertically abouve his head and to the other end of which is attatched a weight Q=120lb.Find the force in which the man's feet press against the floor.
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