Advantages of data analytics to the growth of alpen hotel

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Assignment:

Case Questions on Data Analytics Dilemma at Alpen Hotel

Given the facts of the case explain the important factors to consider in the successful implementation of data analytics in an organization.
Distinguish between structured and unstructured data and explain the advantages of data analytics to the growth of Alpen hotel.
Summarize the role of data analytics on good customer relationship management strategy in the hospitality industry.
Describe the challenges which John faced in the data analytics implementation at Alpen hotel and explain if the consolidation of hotel brands can solve some of the problems.

Reference no: EM133357545

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