Activities comprise consumer decision-making proces

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Q1) Suppose that you, as the founder of a business, have a sales manager position open. You realize that sales may suffer somewhat if you promote your son from sales representative to sales manager. However, you would like to see your son make some progress and earn a higher salary to support his wife and young daughter. How would you go about making this decision? Would you promote your son?

Q2) List and explain the activities that comprise the consumer decision-making process.

Reference no: EM1332965

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