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Write Dissertation on Title: How does branding strategies have an impact on consumer buying behavior towards fashion industry in the united kingdom- a case study of GUCCI..
The Fashion industry is one such industry which thrives on the concept of change. The Fashion of the people keeps changing. The fashion industry has to keep a constant pace with the changing trends of the modern society. The Brand image of the fashion industry is the one aspect which remains constant in this industry which is otherwise marked by change. The Fashion industry like every other industry has to mobilise all its strength towards creating and uplifting a brand name and brand image for itself .Any individual company belonging to the fashion industry has to undertake adequate measures in order to create an awareness of itself in the minds of its consumers. In the modern world of consumer culture the fate of any company depends upon its consumers. The consumers or the customers are ultimately responsible for the success or failure of the company. Thus the first and foremost responsibility of any particular company is to create an awareness of its existence in the hearts and minds of the consumers (Weilbacher,1993). The consumer culture of the modern world has placed an inestimable value upon the consumers who are looked upon by all the varied and different industries to be the King. No industry in the modern world of globalisation, privatisation and liberalisation can afford to make any one of its consumers or customers dissatisfied. A single dissatisfied customer has potential to spoil the brand name or brand image of a company though word of mouth or negative publicity. To the contrary a single satisfied customer can promote the brand image of the company through word of mouth or positive publicity. The fashion industry must cater to the specific needs of the customers
Your dissertation must be written in 15000 words count and follow proper formatting and referencing. Minimum 25 references required and it should be included with Appendix and QUESTIONNAIRE in end of the report.
Words Limit: 15,000
References: Minimum 25
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In today’s world of die hard competition, any company which wishes to secure for itself a leading and stable position in the global market needs to put primary focus on its brand image. Even before a company chooses to sell its products or services, it has to sell its brand name. In the modern market what really sells is not the product but the brand name or brand image of the company. It therefore becomes imperative for any company to focus on creating a positive and lasting brand name and brand image for itself in order to browbeat its competitors and take a lead over others. The primary concern of every industry in today’s world of market economy which is fundamentally global, liberal, private in character is aimed towards building up a brand name and brand image for itself in the global marker...
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