Reference no: EM13311 , Length: word count:15000

Group buying and collective buying is one of the faster growing businesses in the field on online retail. The field of group buying includes intermediary websites which use their contacts with the suppliers to get them large number of customers for the same product at the same time.

This report inhibits:

Introduction

Literature Review on group buying

Literature Review on internet group buying

Defining factors of internet group buying

Need for research in case of online group buying

References.

The conclusion which can be made is that the research on group buying relates to internet group buying by only a small margin. This is due to the much smaller and localised scope of online group buying as compared to internet group buying process.