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Question 1:
(i). What is the aim of direct marketing?
(ii). Explain briefly the features of direct marketing.
(ii). Outline 4 reasons why direct marketing has become one of the fastest growing areas of marketing communication.
Question 2:
"Direct marketing is often referred to as interactive marketing because it goes beyond mass marketing's broad audience appeal and involves two-way communication between sellers and buyers." (Spiller and Baier, 2005)
Elaborate on any 5 major channels for direct marketing which CMS can propose to DecoPlus to support its direct marketing efforts.
Competitive tourism and hospitality organisations strive to deliver a high level of service quality to their customers. As a Marketing Manager of one of these organisations, yo
The company 2TW manufactures and sells products overall Europe and is organised into dozens of strategic business units (SBUs). SBU managers, who report to regional directors, have
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Competitive branding strategy: There are three branding policies and strategies: 1. Brand policies and strategies adapted by the manufactures 2. Brand polici
Question: The Radisson International established in Mauritius since 2002 recently faced a big scandal. There was a serious problem of contamination in the food that was serv
need of documentation in international business
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