What is neutral alternative in dichotomous, Marketing Research

When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind?

Answer                                                           

If a neutral alternative isn't included, respondents are forced to choose between "no" and "yes" even if they feel indifferent. Conversely, if a neutral alternative is included, respondents may avoid taking a position on the issue, thus biasing the results. Following guidelines are offered. If substantial proportion of the respondents can be expected to be neutral, include a neutral alternative. If proportion of neutral respondents is anticipated to be small, avoid the neutral alternative.

 

Posted Date: 9/14/2013 1:29:48 AM | Location : United States







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