What is neutral alternative in dichotomous, Marketing Research

When selecting use of a neutral alternative in dichotomous questions what considerations must be kept in mind?


If a neutral alternative isn't included, respondents are forced to choose between "no" and "yes" even if they feel indifferent. Conversely, if a neutral alternative is included, respondents may avoid taking a position on the issue, thus biasing the results. Following guidelines are offered. If substantial proportion of the respondents can be expected to be neutral, include a neutral alternative. If proportion of neutral respondents is anticipated to be small, avoid the neutral alternative.


Posted Date: 9/14/2013 1:29:48 AM | Location : United States

Related Discussions:- What is neutral alternative in dichotomous, Assignment Help, Ask Question on What is neutral alternative in dichotomous, Get Answer, Expert's Help, What is neutral alternative in dichotomous Discussions

Write discussion on What is neutral alternative in dichotomous
Your posts are moderated
Related Questions
SMALL EXPORTER'S POLICY : The small exporter's policy is basically the standard policy. It incorporates certain improvement in terms of cover, in order to encourage small export

Consumers are connect in both internal and external information search. Internal search engages the consumer identifying alternatives from his or her memory. For certain s

Q. How do customers buy? Research advised that customers go through a five-stage decision-making process in any purchase. This is précised in the diagram below: This mo

Q. How consumer behaviour is effected by attitude Change? Affect . Consumers as well hold certain feelings toward brands or other objects. Occasionally these feelings are base

Q: Give a descriptive overview of organizational buying behavior? Ans: Selling strategies that objective the organisational customer and use the concept of the buying centre bu

4 types of maintaining a database and description

what recommendations would you make to Costco top executives regarding how best to sustain the company''s growth and improve its financial performanc?

Question 1: "Marketing Research is a systematic and planned formal approach to the collection of marketing information." This implies that there is a formal marketing research

The management approach would advocate the position that entrepreneurs can be made. Discuss the management approach to entrepreneurial theory by making reference to the key researc

Motivation consigns to the processes that cause people to behave as they do. Motivation take places when require is aroused that the consumer wishes to satisfy. Once a necessitate