What is meant by marketing research, Marketing Management

Question:

(a) What is meant by marketing research? What are the main sources of data which should be included in a research brief?

(b) What is consumer black box? How many parts are in consumer black box?

(c) Discuss five reasons why a firm might wish to pursue a policy of "green marketing."

(d) What pricing strategy will be adopted by cellular phones (mobile phones) to enter the market?

Posted Date: 11/30/2013 5:20:59 AM | Location : United States







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