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Question:
(a) What is meant by marketing research? What are the main sources of data which should be included in a research brief?
(b) What is consumer black box? How many parts are in consumer black box?
(c) Discuss five reasons why a firm might wish to pursue a policy of "green marketing."
(d) What pricing strategy will be adopted by cellular phones (mobile phones) to enter the market?
analyse the product portfolio using the Boston Consulting group matrix and the General Electric grid.
¨ Enclosed you will find our estimate of Well Water's most recent income statement and its current balance sheet. Please note that the asset values are estimated market value
What is Competition Based Pricing In case of products where market is highly competitive and there is negligible difference in quality of competing brands, price is generally f
You work as a marketing consultant and have been approached to develop a Comprehensive Corporate Plan for one of the following events to be held at the Ricoh Arena: Olympic footbal
what are the various attributes a buyer will expect on consumer goods and why do companies offer different products for different customers? explain with the theories involved in i
According to the 2008 Transparency International corruption perception report, Mauritius is ranked 43rd with a score of 5.5 out of 10 and the best among African countries just
What is lead generation in personal selling process? Lead generation: Identification of prospects is initial step in personal selling process. Organization produces the l
ABCD is a cyclic quadrilateral.O is the center of the circle if BOD=16+0.find BPD
if a consumer buys an item through a catalog over the phone with a credit card, is the credit card a channel member?
Question 1: i). Use appropriate examples to describe and elaborate on the "Functions of advertising". ii) There are different types of advertising like Retail Advertising,
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