What is line modernization in product line, Marketing Management

What is Line Modernization in Product Line?

Line Modernization:

Even though the product line length is enough the line might require to be modernized. The matter is whether to overhand to line totally or one at time. The piecemeal approach permits the company to see how customers and dealers react to the latest style.

Posted Date: 8/9/2013 6:16:30 AM | Location : United States

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