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What is efficiency control in MIVE?
Efficiency control:
The global picture is significant. An overview of the sales and marketing efforts and their relative failure or success is critical. A micro level analysis is crucial. What are the all sales force doing and where as well as how well? What are the localized responses to the advertising, distribution drives and sales promotion? Are there considerable differences among the reactions of various market niches and consumer kinds?
what are the various methods used to categorize retailers?
Question 1: Briefly describe the functionalities of CRM sub modules. List out the benefits of CRM Systems. Functionalities List the benefits Question 2:
Read the journal article Lafferty, B. A., & Hult, G. T. M. (2001) ‘A synthesis of contemporary market orientation perspectives’, European Journal of Marketing, 35 (1/2), pp. 92–109
explain the various approaches that are followed by fmcg companies in test marketing
What are the advantages of licensing in marketing? Licensing comprises little involvement and expense. The simply cost is signing the policing and agreement its implementatio
Buying behaviour: Consumer decision making varies with the types of the buying decision. The decisions to buy toothpaste, a tennis racket, a personal computer, and a new car ar
Place/distribution is a crucial aspect ofof the marketing mix.discuss this marketing mix variable and show how attention to it product to the consumer.
1. In a perfectly competitive world of two individuals, A and B, and two goods, X and Y, if good X is a pure public good and good Y is a private good, a. Derive the Pareto Optim
Competitive prices everyday The competitive prices everyday philosophy states consumers that they will gave products at a competitive price, or same as the price of other busi
Q. Show the Legal Regulations on Advertising? Today advertisers face numerous legal restrictions. Consumer-movement has unnatural the government to pass laws to normalize adver
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