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Question 1:
(a) Discuss Freudian Theory of Personality and its application to the understanding of consumer behaviour. (b) For the following personality market segments, describe the most suitable promotional message, giving examples of such messages.
- Highly dogmatic consumers - Inner-directed consumers - Consumers who are visualizers versus consumers who are verbalizers
Question 2:
(a) What is cross-cultural consumer analysis and what is its importance to marketers?
(b) "Many organizations fail on the international market because they fail to understand differences." Discuss this statement, illustrating your answer with examples.
consumer mind is a black box -discuss
Problem 1: (i) What is a marketing mix? (ii) Will the nature and composition of the marketing mix be the same for all products at the same stage in the product-market life c
Q1 Create a graph of widget sales on the tab "Q1-Graph" and characterize the time series. That is, does the time series appear to include the effects of ( 1 ) cyclicality, ( 1 )
Question: a) Many Marketing Managers have their favorite research techniques. Some maintain that the only way to collect primary data is through in-depth, qualitative research
how can we calculate pricing
Q. Headline - Component of print Advertising Copy? It refers to words which are in most important positions of advertisement. These words are read initial by the audience. Thes
Problem 1: Discuss how the three elements of the extended marketing mix relating specifically to people, process, and physical evidence affect the marketing of services. Pr
value pricing products
Who is part of buying decision? When purchasing a decision of buying goods is created by just one person in place of most organization who works within it but they can contrib
How to make project ?
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