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What are the ways to decrease the customer defection rate?
To decrease the customer defection rate, a company should:
a) Explain and measure the retention rate.
b) Classify the cause of attrition.
c) Calculate the amount of profit lost through losing the customer.
d) Solve the cost of retaining a customer.
e) Listen to the customer like it helps into retaining and overcoming attrition problem.
Environmental scanning: Future is unpredictable, but the marketer can obtain appraisals of what is most probable. To monitor changes in the marketing environment effectively
How should price be set on a product or service for the first time?
Tender Pricing : Business firms are frequently required to fix the prices of their products on a tender basis. It is more applicable to industrial products and products purchase
Q. Show the Nature of Customers? Nature of Customers: An appropriate media plan should consider the type or class of consumers for whom advertising is to be done. Different c
why we need to study promotion in marketing?
Management of the Promotional Tools Traditionally, each of the promotional tools has been regarded as domain of particular groups within organisations: 1. Personal selling
What are the product levels in marketing? Product Level in Marketing: Marketers require to think through five level of product when planning its market giving as each lev
What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act
How can I submite problems for review
a marketing plan is as good as its implementation discuss
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