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Question 1: (a) What do you understand by the term "market segment"? (b) Explain why the concept of segmentation may be of value to the marketing department of a large bus
Explain about the order generation in personal selling process. Order generation: This process is very significant one in the whole personal selling process. At this stag
Marketing department organization: The company must build a marketing department that can carry out marketing strategies and plans. If the company is very small, one person
1. Offer an example, real or imaginary, of firms in each of the following three situations (do not use the Wiztech case as the basis of your response). Thoroughly explain your exam
Describe the inelastic demand and fluctuating demand in business market and the consumer market. Inelastic Demand: The demand for several business goods and services is i
Ari is 3 yrs older than eric. In 3 yrs from now, ari will be twice as old as eric will be. How old are they now?
various approaches to test marketing
How are Indian customers visiting Shoppers’ Stop any different from customers of developed western countries?
What are the levels of market segmentation? About the Levels of Market Segmentation: The number of possible segments which will result by a segmentation analysis can be a
Markets The concepts of relationships and exchange lead to the concept of a market. A market is the set of real and potential purchaser of a product. 1). originally a "mark
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