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The Role of Communication in Exchange Transactions
Bowersox and Morash (1989) demonstrated how marketing flows, including information flow, can be represented as a network whose sole purpose is satisfaction of customer needs and wants. Communication plays a significant role in these exchange networks
Question 1: (a) Explain the rationale behind financial sector development and liberalisation in a developing economy like Mauritius. (b) Discuss the various policy and inst
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music2GOmulti-player marketing strategy review
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