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State the term- Message content
In general, there is high-involvement in many business-to- business purchase decisions hence communications tend to be much more rational and information based than in consumer markets. Though, there are signs that businesses are making increased use of imagery and emotions in the messages.
Q. Evaluate the effectiveness of goodwill Advertisement ? Goodwill ads are issued to develop the image of the organization in the long run. The intention of these ads is to imp
Explain about the words of Schiffman and Kanuk about Market Segmentation. In wordings of Schiffman and Kanuk as, “This is the process of dividing a market within distinct s
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considering the concept of product life cycle, where would you put video games in their life cycle?
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