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Question 1:
(a) Distinguish between Destination Branding and Country Branding?
(b) ‘The quality of a destination brand depends on the selection of the communication strategy adopted'
Describe the above statement clearly defining the brand communication strategy to be undertaken by tourism organisations in formulating their communication strategy?
Question 2:
You are prepare to write short notes on all of the following?
(i) ‘Tourism Branding is about making the tourism product a living entity.' Elaborate?
(ii) ‘Show the importance of Brand Charter?
(iii) Show the role of outdoor advertising in expressing the visual identity of a brand?
Suppose the equation F (x, y, p, …., pn) = 0 on solving for p is expressible as (p – ƒ1) (p – ƒ2) …. (p – ƒn) = 0, Where ƒi’s are functions of x and y. Then P – ƒi = 0, I = 1, 2
Consumer mind a black box-discus..?
What media are availabe for advertisers There is a great variety of media available to advertisers. Every media type (for instance television, radio, newspapers, magazines, pos
a firm 3 different types of mobile phone & clasification as S,N & S. the 3types have production requirements given by the following table. S N S cos
Question 1: Discuss the differences and similarities between consumer buying behaviour and industrial buying behaviour. Question 2: For any organization of your choice,
You are required to critically examine the current marketing orientation of an organisation of your choice. This may be an organisation that operates in your own country, or an in
How is the global sourcing of labour effective in competition international developments? Global sourcing of labour: Innovative uses of labour upon a global origin are e
importance of product differentiation
Size of an advertising agency Size:- Both large size-agencies as well as small size agencies are available each has its own merits and demerits. Large-agencies have broad ran
The cost data of Rooney plc is as follows: - Variable cost : Rs 1,800. Selling Price : Rs 3,500. Fixed Selling and Distribution cost : Rs 1,700,000 per annum
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