Already have an account? Get multiple benefits of using own account!
Login in your account..!
Remember me
Don't have an account? Create your account in less than a minutes,
Forgot password? how can I recover my password now!
Enter right registered email to receive password!
"A Product mix (also called product assortment) is the set of all product lines and items that a particular seller offers for the sale to buyers". An organization with the several product lines has a product mix. Product mix need not consist to related products. In other words, product mix is "the composite of product lines offered for sale by a firm". It is a collection of the products manufactured or distributed by a firm. It is the full list of all products offered by a firm. For instance, a firm manufactures watches items, electric lamp, etc. it has four main characteristics:
1. Product length
2. Product width
3. Product depth
4. Product consistency
American marketing association defined product Mix as, "product mix is the composite of the products offered for sale by a firm or a business unit. For example, if an enterprise manufactures or deals with different verities of soap, oil, toothpaste, etc, the group of all these products is called "product mix". On the basis of above discussion, it can be concluded that a single product item is called as a product item. All the product items of the same group are collectively known as a product line and all the product lines manufactured or distributed by an enterprise are collectively known as product mix. A company product mix has a certain width, length, depth, and consistency. These concepts are illustrated in figure above selected Hindustan lever Limited products. The width of a product mix refers to how many different product lines the company carries. The length of a product mix refers to the total number of items in the mix. The depth of a product mix refers to how many variants are offered of each product in the line. If close up comes in 5 sizes and in the three formulations (red, blue green), close up has a depth of 15. The average depth of HLL product mix can be consistent so far as they are consumer goods that go through the same distribution channels.
sir, i want to creative assignments based on models of consumer behaviour
Define the final stage of decision making process. Post Purchase Performance Evaluation: In the last stage of buying process, the product’s performance is estimated. The
3000 words assignment
Ask question critically analyze diesel''s marketing mix strategies #Minimum 100 words accepted# 09398241849
Question 1: (a) Using an example from the local context, explain how an organisation can counter negative publicity. (b) Discuss the impact that customer retention has on
what is the relationship between 4ps of marketing mix?
please give example
what is library marketing?
a marketing plan is as good as its implementation discuss
Discuss the importance of strategy and good leadership in marketing
Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!
whatsapp: +1-415-670-9521
Phone: +1-415-670-9521
Email: [email protected]
All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd