Maslows hierarchy, Marketing Management

An evaluation of Maslow's needs hierarchy

  • Has been widely accepted in social science disciplines
  • Criticisms are that the concepts are too general and it can't be tested empirically
  • However can be a useful tool for understanding consumer motivations as consumer goods often serve to satisfy a need level
  • Offers a framework for developing advertising appeals on a need level and product positioning

883_Maslows hierarchy.png

Marketing applications of the needs hierarchy

  • Segmentation applications
  • Used as a basis for segmentation strategies in advertising campaigns
  • For example: soft drink ads targeting the youth market and stressing social appeal by showing a group of young people having and sharing good times

You are a members of an advertising team assembled to develop a promotional campaign for a new running shoe. Develop three slogans for this campaign, each based on one of the levels in Maslow's needs hierarchy?

Posted Date: 3/7/2013 2:55:49 AM | Location : United States







Related Discussions:- Maslows hierarchy, Assignment Help, Ask Question on Maslows hierarchy, Get Answer, Expert's Help, Maslows hierarchy Discussions

Write discussion on Maslows hierarchy
Your posts are moderated
Related Questions

Explain the term Cost -pricing decisions No business can survive unless it covers its cost of production and distribution. In large number of products, retail prices are c

Explain about marketing dynamics. Marketing Dynamics: Products and markets are very constantly changing because of technological advancements. Increasingly companies are

what do you understand by marketing management? explain its importance in modern business world

Question 1: Explain the various stages of the product cycle and explain why it is necessary to follow the procedures regarding this cycle. Question 2: (i) Explain the

Question 1: (a) Critically assess the usefulness of databases for a firm using multi-level direct marketing channels. (b) Describe how a database enables a firm to identi

i would like to join your company as academic writer. how do i go about it?

What are the significant factors that have led to the success of Shoppers? Stop?

This is the number of times a consumer purchases the similar product within a specific time interval.

Describe the term e-commerce? e-commerce: The term e-commerce refer as ‘electronic commerce’, has evolved from electronic shopping that to imply all aspects of market and