Maslows hierarchy, Marketing Management

An evaluation of Maslow's needs hierarchy

  • Has been widely accepted in social science disciplines
  • Criticisms are that the concepts are too general and it can't be tested empirically
  • However can be a useful tool for understanding consumer motivations as consumer goods often serve to satisfy a need level
  • Offers a framework for developing advertising appeals on a need level and product positioning

883_Maslows hierarchy.png

Marketing applications of the needs hierarchy

  • Segmentation applications
  • Used as a basis for segmentation strategies in advertising campaigns
  • For example: soft drink ads targeting the youth market and stressing social appeal by showing a group of young people having and sharing good times

You are a members of an advertising team assembled to develop a promotional campaign for a new running shoe. Develop three slogans for this campaign, each based on one of the levels in Maslow's needs hierarchy?

Posted Date: 3/7/2013 2:55:49 AM | Location : United States







Related Discussions:- Maslows hierarchy, Assignment Help, Ask Question on Maslows hierarchy, Get Answer, Expert's Help, Maslows hierarchy Discussions

Write discussion on Maslows hierarchy
Your posts are moderated
Related Questions
how do shoppers stop develop its demand forecasting

2JN is a large manufacturing organisation which is structured with a number of supervisors each responsible for their own work production unit. Supervisors report to a team of seni

Describe the concept of market segmentation, targeting and positioning (STP''s) with a typical example of either a product or an organization you are familiar with.

hi 1. Discuss the functions of marketing beyond advertising and selling 2. and why is it important for non-marketing employees to have a better understanding of marketing function

Q-2 Explain Henry Assael Model of buying decision behaviour along with the diagram”.

Determine in brief about Marketing communications Marketing communications are a management process through which an organisation engages with its numerous audiences. By under

various approaches that are followed by FMCG companies test marketing in marketing management

Many managers view the purpose of business as making profits, while others think that the purpose is being able to create and maintain a customer. From this perspective, a) Desc

how do shoppers stop develop its demand forecasting