Marketing principles, Marketing Management

This debate requires you to show your understanding of consumer behaviour in designing promotion campaigns - the topic of the week. The case in point is the promotion of socially beneficial ideas to a mass audience. The Federal Government recently launched the nation's most expensive anti-tobacco campaign, with an estimated spending of 61 million dollars on television, radio, print, outdoor and online advertisements in a bid to reduce the prevalence of adult daily smoking. This campaign appears to be well received by the public; however some communication experts have warned that such mass marketing campaigns are unlikely to be successful because of the extreme levels of fear used in promoting the message. They also warn against public backlash as some may view these messages as over the top uninvited interventions in public life.

Posted Date: 3/14/2013 4:08:16 AM | Location : United States







Related Discussions:- Marketing principles, Assignment Help, Ask Question on Marketing principles, Get Answer, Expert's Help, Marketing principles Discussions

Write discussion on Marketing principles
Your posts are moderated
Related Questions
Q. What are the Advantages of advertisement? 1) These have long life these aren't easily perishable. 2) It has broad coverage. 3) It tenders geographical selectivity.

Question 1: (a) Differentiate clearly between the terms ‘Training' and ‘Development'. (b) Discuss the following training methods available to an organisation. (i) Apprent


what is meant by line extension of a product?

Q. Show the Advertising Objectives? Advertising Objectives: The main objective of every advertising campaign is to get favourable response from customer however the specific

[X,D] = eig(A) given X and D find A

Product life cycle Meaning and definition: like a human being, all products have a certain length of life during which they pass through certain identifiable stages. Through

Why is customer satisfaction so significant? Effective marketing focuses on two activities that are retaining existing customers and adding new customers. Although customer sat

How are the psychographics and demographics of customer identified in marketing research? Marketing research tries to reveal the number of persons who buy why they buy, when th

What are the significant factors that have led to the success of Shoppers Stop?