Market segmentation case study, Marketing Management

Assignment Help:

In the early 90's M&M added peanut butter and almond varieties, blue was introduced in '95 and green in '97, Crispy M&M's made their debut in 1999 and Minis Mega Tubes in 2000. Now there are Mega M&M's. Not only are they physically bigger - 55 percent larger in size - but they also coming in more sophisticated colors that are designed to appeal to adults. Red will be replaced with maroon, the blue will now be blue/gray, and turquoise will replace green. Advertising for this new M&M's variety retains the humorous flavor of other current M&M's ads, but with more of an adult edge. Not all M&M's products have succeeded. For example, as of this writing, you would probably have a difficult time finding Crispy M&M's in your local supermarket, drug store, or mass merchandiser. And Minis only account for about $24 million of the brand's more than $500 million in annual sales.

Do you think that it was a good segmentation strategy for M&M's to develop a new version targeting adults?

Note from Student: Please, help me. I have a professor that had an issue with me in the beginning of my semester. It was a big issue that the Dean had to be involved. I am straight A student and no matter what I submit he keeps me on D+ grade. I have never in my life had B grade and he immediately put my grade down. I am trying different ways so he can no longer penalize me. The paper has to be in APA. Thank you so much!!


Related Discussions:- Market segmentation case study

Management Accounting Assignment, Compare and contrast three planning tools...

Compare and contrast three planning tools used in management accounting, indicating how effective you judge each to be and why. Your judgments should be supported by evidence.

Marketing system, Taking an example of a new company, create a simple and c...

Taking an example of a new company, create a simple and complex marketing system that helps to enhance the sales of your organisation.

How agencies gain clients, Q. How agencies gain clients? 1) Acquire new...

Q. How agencies gain clients? 1) Acquire new clients as a result of referrals from existing clients. 2) Searching of new clients by making calls, writing letters and visitin

What is role of competitors in microenvironment of a company, What is the r...

What is the role of competitors in microenvironment of a company? Competitors: The marketing concept declares that, to be successful, a company should give greater custo

Why sales promotion is an integral part of marketing, Question 1: Why s...

Question 1: Why sales promotion is an integral part of marketing? How does it differ from marketing and advertising? - Detail explanation on ‘Meaning and Importance of Sale

Lg company, prodact mix of lg company

prodact mix of lg company

What target market options recommend to all golf, All Golf was the first re...

All Golf was the first retail store devoted exclusively to selling Golf equipment and clothing in a medium-sized northern city. Sales were low for the first year, and then the stor

What are the sorting functions of discrepancy of assortment, What are the s...

What are the sorting functions of discrepancy of assortment? The sorting function of discrepancy of assortment is performed through intermediaries who include the following act

Write Your Message!

Captcha
Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd