XYZ mini-mart is a well-established retail chain in Singapore or your country of your choice, selling grocery and household goods. Currently, it has 20 outlets and mostly they are locating in the central busy business areas. The management is exploring the market opportunities in order to expand its business.
Assume that you have been appointed as the market research manager in this firm and asked to conduct the market research using the secondary data. Conduct the secondary research with the aim of exploring the market opportunities and submit a formal report on your findings.