Market research for exploring market opportunities, Marketing Research

XYZ mini-mart is a well-established retail chain in Singapore or your country of your choice, selling grocery and household goods. Currently, it has 20 outlets and mostly they are locating in the central busy business areas. The management is exploring the market opportunities in order to expand its business.  

Assume that you have been appointed as the market research manager in this firm and asked to conduct the market research using the secondary data.  Conduct  the  secondary  research  with  the  aim  of  exploring  the  market  opportunities  and submit a formal report on your findings.

Posted Date: 2/22/2013 12:25:02 AM | Location : United States

Related Discussions:- Market research for exploring market opportunities, Assignment Help, Ask Question on Market research for exploring market opportunities, Get Answer, Expert's Help, Market research for exploring market opportunities Discussions

Write discussion on Market research for exploring market opportunities
Your posts are moderated
Related Questions
INTRODUCTION : You have learnt in Unit 11 the process, procedures and documentation formalities in preparing goods for exports as well as movement of goods from the inland product

The sampling frame is the list of all units comprising the population from which a sample is to be draw if the sampling frame is incomplete or inaccurate its use will give rise to

Defective Problem Definition: Problem on which research is to be undertaken should be precisely defined. For example a study on unemployment must be clear as to the concept o

PROCEDURE FOR TAMING A POLICY : An intending exporter should fill in a proposal form (no. 12 1) available with all ECGC offices and submit it to the nearest office. After examinin

Is it considered acceptable or bad form to use one e-newsletter address list to send a new newsletter from the same company but since it is a new e-newsletter, the recipients had n

This is caused when the information gathered is different from the information sought. For example respondents are asked to indicate whether they own a color television set,. Some

Risk as an Importer : The position is entirely opposite of what it is for the exporter. If the importer is billed in rupees, he does not stand to loss at all whether the foreign

Advance against Retention Money: Banks grant advances against retention money, which is payable within one year from the date of shipment. The advances granted upto 90 days. If su