Market positioning errors, Marketing Management

Positioning Errors

Kotler says that the firm should avoid four major positioning errors, namely:

Under positioning: this occurs when the buyers know much less about the brand or do not know anything special about the brand.

Over positioning: when the buyers have too narrow a view of the firm, the product or brand, for example, buyers may perceive Ram Maica as offering only quality decorative laminates, when in reality it offered decorative glass and flush door too.

Confused positioning: buyers may have a confused image of the brand, this may occur as a result of the frequent changes in the positioning statement.

Doubtful positioning: it occurs when buyers doubt the veracity of the claims made by the firm.

Posted Date: 9/19/2012 4:40:06 AM | Location : United States

Related Discussions:- Market positioning errors, Assignment Help, Ask Question on Market positioning errors, Get Answer, Expert's Help, Market positioning errors Discussions

Write discussion on Market positioning errors
Your posts are moderated
Related Questions
Question 1: Brand loyalty is the customer's conscious or unconscious decision, through intention or behaviour, to repurchase a brand continually. In today's highly competitive

Question 1: (a) Explain what you understand by the term marketing concept and how it evolved from the production concept and the sales concept? (b) How does the marketing

Write short notes on pull sales promotion strategy. A pullstrategy tries to get consumers to “ pull ” the product through the manufacturer from the marketing channel. The compa

Question : (a) What is a knowledge management strategy and what are the basic questions that one needs to ask before developing such a strategy? (b) Using the RICE model,

Broad Cast Media:- It includes advertisement in television , ratio and cable etc. It varies from print advertising media as it has both audio and visual effect. Broadcast is a med

Question 1: Consider that you are the manager of front-line customer-service employees in a tourism/hospitality organisation. From this perspective, elaborate on the strategie

what is test marketing?explain the various approaches that are followed by FMCG companies in test marketing.

how are cereals distributed to reach the consumers

Q. Undermining the Position of Women - ethical aspects of ads? A few ads are undermine the position of aged persons, women. In a few cases women are shown as sex-object. They a

how to build up a motivation to make our work success?