Market defense, Marketing Management

Market Defense is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the potential challengers by making the gain prospects so unpleasant and risky that market share profits are not value pursuing. Deterrence strategies involve the following:

(1) Signaling objectives to defend,

(2) Foreclosing avenues for attack by making barriers to entrance or mobility,

(3) Rising entry costs or investments,

(4) Decreasing market attractiveness by reducing prices.

If challengers cannot be discouraged, then the aim of market defense is to have challengers' moves and reduce the damage.

Posted Date: 8/4/2012 4:01:20 AM | Location : United States







Related Discussions:- Market defense, Assignment Help, Ask Question on Market defense, Get Answer, Expert's Help, Market defense Discussions

Write discussion on Market defense
Your posts are moderated
Related Questions
Question 1: a) Explain how the factors of intangibility and perishability affect tourism services and discuss their marketing implications. b) Elaborate on two factors of

How is customer response to a new product identified in marketing research? Identify customer response to a new product: This is also known as product testing. Marketing

Question 1: (a) What do you meant by "consumer behavior"? (b) Show characteristics of consumer behavior. Question 2: (a) What are "attitudes"? (b) Show characte


What are Business Analysis and Mark Share Analysis? Business Analysis and Mark Share Analysis: In this stage is very much significant in total process of latest product d

A Chennai based soft –drink company has proposed to launch a new variant of Soft-drink in three flavours lemon , rose , and orange priced at Rs.6 /- ,Rs.7/- Rs.8 /- in 300ml bottl

Define Need in marketing in briefly. Need is a state of felt deprivation. This includes fundamental physical needs for clothing, food, warmth and also safety; as social needs f

Problem: After introducing a new product, management wants the product to enjoy a long and happy life. (a) How can the ‘life' of a product be conceptually analyses? (b) H

Advertising and sales promotion Advertising and sales promotion allow for a high level of control over the message, from design to transmission. Interestingly, they afford only

Meaning or definition : the term advertising is derived from the original Latin word "advertere" which means "to turn" the attention. Every price of advertising turns on the attent