Market defense, Marketing Management

Market DefenseĀ is the strategic actions that try to minimize or deter threatening activities by existing or potential competitors. Strategic moves can deter all or a few of the potential challengers by making the gain prospects so unpleasant and risky that market share profits are not value pursuing. Deterrence strategies involve the following:

(1) Signaling objectives to defend,

(2) Foreclosing avenues for attack by making barriers to entrance or mobility,

(3) Rising entry costs or investments,

(4) Decreasing market attractiveness by reducing prices.

If challengers cannot be discouraged, then the aim of market defense is to have challengers' moves and reduce the damage.

Posted Date: 8/4/2012 4:01:20 AM | Location : United States







Related Discussions:- Market defense, Assignment Help, Ask Question on Market defense, Get Answer, Expert's Help, Market defense Discussions

Write discussion on Market defense
Your posts are moderated
Related Questions
How marketing research is investigated the consumer needs? Marketing Research is a systematic and intensive investigation of all the phases of marketing on a continuous basis w

Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine


Question 1 (a) Define Business Ethics. (b) Critically explain how Business Ethical considerations will help in the Marketing Communication of a product or service. Suppor

Nike's use of "sweatshop labor" in Southeast Asia led to a wave of protests against the company in the United States. Not only did this hurt Nike's reputation, but it also adversel


Question: Marketing Research plays a crucial role in any company. However, Marketing research is a time consuming and expensive process and therefore, requires careful plannin


Personal selling: Meaning & definition: Personal selling is unique as it is a face to face transaction between a salesman and a prospective customer. Evidently, a well traine