Integrated marketing communication, Strategic Management

Integrated Marketing Communication (IMC) and Marketing Channel strategy:

  • Develop a promotional strategy addressing the advertising and sales promotion aspect of communication and provide the rationale for the decisions.
  • Develop a public relations, direct marketing, and personal selling plan for your product/service and provide the rationale for the decisions.
  • Prepare a marketing distribution channel analysis identifying the wholesaler, distributor, and retailer relationships.
  • Discuss the pros and cons of using the identified distribution strategy.
  • Discuss how the distribution strategy fits the product/service, target market, and overall marketing objectives for the company.


Posted Date: 2/23/2013 1:17:34 AM | Location : United States

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