Influence of environment in marketing, Marketing Management

Influence of environment:

1.       Opportunity: an event in the environment that may be favourable to a company may be suitably exploited by it for the overall benefit of the organization. A business opportunity may arrive due to changes in the tax structure, natural or climatic changes, changes in the competitions product designs change in some regulation, etc.

2.       Threat: some event in an environment may create situations where the profit margin of a company may be reduced or its very existence may be threatened. Emergence of stiff competition, due to new products and design, brain drain of the technical expertise due to lucrative offers from competitions, etc, are some of the examples of threats.

3.       Strength: certain companies have internet strengths that they build over the year viz. Research and development based information, trained manpower, distribution network, widespread infrastructure etc. which enable them to be highly competitive and to create a niche for the company in a highly competitive environment due to these core competencies.

4.       Weakness: some companies have inherent weaknesses, limitations or constraints, which prove to be strategically disadvantages. Some companies may depend solely on a single source for raw material or they may be doing only seasonal business and if a season is not favourable; their profits run into rough weather. 

Posted Date: 9/19/2012 3:57:27 AM | Location : United States

Related Discussions:- Influence of environment in marketing, Assignment Help, Ask Question on Influence of environment in marketing, Get Answer, Expert's Help, Influence of environment in marketing Discussions

Write discussion on Influence of environment in marketing
Your posts are moderated
Related Questions
Marketing information system decision: it is the marketing information system the marketing information system necessary to understand why particular information is needed by any

what are the segmentation characteristics or bases that presented bayer aspirin

What is different between Marketing Information System and Marketing research? Marketing Information System has extensive in scope with compared to marketing research. Whereas

Importance of the marketing in under developed or developing economy : Marketing has a special significance in under developed economics. A rapid development of the economy is p

The Mauritius Tourism Promotion Authority (MTPA) has undertaken advertising in UK to support low season activity using creative ads that carries the headline So Many Reasons? in or

Question 1: (a) What is "consumer behavior"? (b) List 7 characteristics of consumer behavior. Question 2: (a) Define "market segmentation". (b) List 4 bases for m

The physical attributes of a product constitute a tangible product.

Question : (a) Describe with examples the concept of product line and product mix. (b) Compare and contrast Reverse Positioning and Breakaway Positioning strategies. (c)

Question 1: Identify a tourism/hospitality organisation's website and comment on its marketing potential. Question 2: As the marketing manager of a corporation, you are