Implementation and control program - marketing budget, Marketing Management

  • On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. Identify potential alternative "Blue-Ocean" strategies for the Client Partner and give advantages and disadvantages.
  • Clearly state the main findings of the report that support the recommendations for a future BOS to be implemented by the Client Partner.
  • Use appropriate Blue Ocean Strategy theory and models to evaluate the future trends and to provide findings and recommendations for a marketing solution to the industry issue raised.
  • Marketing Budget, Implementation and Control Program: Prepare on marketing investment analysis with budget, implementation and control program. Clearly identify future objectives with key success factors and how these will be measured and thus identified as being achieved in the future time line.

4

The Future

Blue Ocean Strategy

Strategy Canvas - To Be

 

BOS Chapter 2

 

4 Action Framework

BOS Chapter 2

 

Path 6: Time

BOS Chapter 3

 

Strategic Sequence Right

 

Other Marketing Concepts

-       Forecast future consumer demand

-       Produce budget and control

BOS Chapter 6

Posted Date: 2/15/2013 6:43:47 AM | Location : United States







Related Discussions:- Implementation and control program - marketing budget, Assignment Help, Ask Question on Implementation and control program - marketing budget, Get Answer, Expert's Help, Implementation and control program - marketing budget Discussions

Write discussion on Implementation and control program - marketing budget
Your posts are moderated
Related Questions
Factors affecting media Planning:- (1) Nature of Product: Product to be advertised is able to be industrial/technical product or consumer product: Industrial/Technical produc

Marketing control: Because many surprises occur during the implementation of the marketing plan, the marketing department must practice constant marketing control. Marketing

Q. Define the Size of Ad-Budget? Size of Ad-Budget : If amount of advertisement budget is more at that time costly media like national dailies, television and popular magazine

Concept of the marketing: Generally, marketing is understood to mean the sale and purchase of goods and services but it is narrow thinking to understand it so. The term mark

What is Multi Segment Approach for selecting target markets? Multi segment Approach: As an organization directs its marketing attempts at two or more segments through dev

Question: By the early 70's you realised the market for toys in the US is about to change. What strategies would you recommend for the future (next 10 years) in terms of new produc

what is 7P in marketing management

Objectives of the personal selling: personal selling has two types of objectives - long termand short term. The long term objectives, which are more or less permanent, are braoder

1. Consider an economy in which George and Harriet consume only ale and bread. Georgeís utility function is UG = aG(bG 1) where aG and bG are his consumption of ale and bread

Explain about the Use Associated Segmentation. Use Associated Segmentation: An extremely effective and popular form of segmentation categories consumers in conditions of