Implementation and control program - marketing budget, Marketing Management

  • On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. Identify potential alternative "Blue-Ocean" strategies for the Client Partner and give advantages and disadvantages.
  • Clearly state the main findings of the report that support the recommendations for a future BOS to be implemented by the Client Partner.
  • Use appropriate Blue Ocean Strategy theory and models to evaluate the future trends and to provide findings and recommendations for a marketing solution to the industry issue raised.
  • Marketing Budget, Implementation and Control Program: Prepare on marketing investment analysis with budget, implementation and control program. Clearly identify future objectives with key success factors and how these will be measured and thus identified as being achieved in the future time line.


The Future

Blue Ocean Strategy

Strategy Canvas - To Be


BOS Chapter 2


4 Action Framework

BOS Chapter 2


Path 6: Time

BOS Chapter 3


Strategic Sequence Right


Other Marketing Concepts

-       Forecast future consumer demand

-       Produce budget and control

BOS Chapter 6

Posted Date: 2/15/2013 6:43:47 AM | Location : United States

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