Implementation and control program - marketing budget, Marketing Management

  • On the basis of your analysis of the marketing system discuss likely future developments and the opportunities and threats for existing market players and potential new entrants. Identify potential alternative "Blue-Ocean" strategies for the Client Partner and give advantages and disadvantages.
  • Clearly state the main findings of the report that support the recommendations for a future BOS to be implemented by the Client Partner.
  • Use appropriate Blue Ocean Strategy theory and models to evaluate the future trends and to provide findings and recommendations for a marketing solution to the industry issue raised.
  • Marketing Budget, Implementation and Control Program: Prepare on marketing investment analysis with budget, implementation and control program. Clearly identify future objectives with key success factors and how these will be measured and thus identified as being achieved in the future time line.

4

The Future

Blue Ocean Strategy

Strategy Canvas - To Be

 

BOS Chapter 2

 

4 Action Framework

BOS Chapter 2

 

Path 6: Time

BOS Chapter 3

 

Strategic Sequence Right

 

Other Marketing Concepts

-       Forecast future consumer demand

-       Produce budget and control

BOS Chapter 6

Posted Date: 2/15/2013 6:43:47 AM | Location : United States







Related Discussions:- Implementation and control program - marketing budget, Assignment Help, Ask Question on Implementation and control program - marketing budget, Get Answer, Expert's Help, Implementation and control program - marketing budget Discussions

Write discussion on Implementation and control program - marketing budget
Your posts are moderated
Related Questions

An evaluation of Maslow's needs hierarchy Has been widely accepted in social science disciplines Criticisms are that the concepts are too general and it can't be tested em

What are the several types of promotional schemes? Different types of promotional schemes are distributed within the following manner as given here: a) Consumer-promotion to

Describe the scope of marketing. The scope of marketing can be illustrated in terms of functions which a marketing manager performs. Into most of the business enterprises, ma

What is Line Modernization in Product Line? Line Modernization: Even though the product line length is enough the line might require to be modernized. The matter is wheth

What is buyer analysis in personal selling process? Buyer analysis: Before approaching any customer, sales force must understand what products prospects bought within the

Explain about the Marketing Information System. As demonstrated in the given figure: Figure: Marketing Information System Marketing information System means the

the various approaches that are followed by FMCG companies in test marketing

If somebody is analytical then it means the one is always thinking about things - analyzing, pondering, etc. A one who is analytical will have all of the facts about something befo

How are Indian customers visiting Shoppers’ stop any different from customers of developed western countries?