Illustration of brand orientated divisional structure, Strategic Management

Q. Illustration of brand orientated divisional structure?

The Whitbread Group Plc, have several independent divisions or SBUs managing its popular brands of   hotels, restaurants and coffee houses e.g.  Premier Inn, Table Table, Brewers Fayre, Beefeater and Costa Coffee.

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Posted Date: 8/8/2013 6:07:20 AM | Location : United States







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