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Establish long-term objectives Live Business News investigated that ‘The market researchers AC Nielsen expect that Aldi will expand its branch network in the few urban centers along the coast later this year from currently 200 to 300 stores'. Following Aldi experience over last decades (2010), Aldi's long term objectives will "expand supply of land, as appropriate, in particular activity centres". In addition, Aldi's purpose is to set up relationship with suppliers and to provide the benefits and potential opportunities that a long-term partnership. Aldi's attitude is to deal with stakeholders are fair and job opportunities. (Aldi, Australia, 2011). Aldi is the first retailer in Australia to initiate a carbon footprint label in its stores. It is ongoing commitment to the environment. Aldi's refund policy is to deal with customers' complaint.
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Protecting and strengthening the organization's position in its present markets by its current products
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